# iPhone 18 Pro launches worldwide to long queues

> Apple's newest flagship phone arrives Friday with new camera tech and AI features, drawing crowds to stores globally.
- Title: iPhone 18 Pro launches worldwide to long queues | Shortify
- Summary: Apple's newest flagship phone arrives Friday with new camera tech and AI features, drawing crowds to stores globally. Apple launched the iPhone 18 Pro and…
- Keywords: apple, iphone 18 pro, product launch, ios 27, iphone duo, john ternus, business, technology, iPhone, Pro, launches, worldwide
- Source: Business Insider — https://businessinsider.com/apple-iphone-18-launch-day-store-lines-photos-2026-9
- Author: Ben Shimkus
- Published: 2026-09-18T15:25:40.198+00:00
- Read time: 1 min
- Topics: apple, iphone 18 pro, product launch, ios 27, iphone duo, john ternus, business, technology
## iPhone 18 Pro arrives Friday
Apple launches the iPhone 18 Pro and Pro Max today as crowds gather outside stores worldwide hoping to be first.
## New camera is the headline feature
The Pro models include a 48-megapixel main camera with variable aperture, a first for iPhone, offering more control over lighting and depth of field.
## iOS 27 brings AI tools
The phones run iOS twenty seven, including Apple's new AI tools like Siri AI, alongside new Apple Watches and AirPods five.
## CEO Ternus marks the moment
Apple's new CEO John Ternus visited the Fifth Avenue flagship store in New York City for the launch, continuing a tradition his predecessor Tim Cook established.
## Foldable iPhone coming soon
Apple's long-awaited foldable iPhone Duo remains in pre-orders and is scheduled to go on sale October twenty third.
## Key takeaway

Apple launched the iPhone 18 Pro and Pro Max on Friday to global demand, with new 48-megapixel cameras and AI tools driving customer interest.