# Is NIL Money Killing College Football's Heart?

> NIL deals may be reshaping college football player loyalty and development.
- Title: Is NIL Money Killing College Football's Heart? | Shortify
- Summary: NIL deals may be reshaping college football player loyalty and development. College football players earning money from name, image and likeness deals could…
- Keywords: nil, college football, player development, team loyalty, athletic development, news, politics, Money, Killing, College, Football's, Heart
- Source: Dallas Express — https://dallasexpress.com/future-voices/is-nil-money-killing-the-heart-of-college-football
- Author: Dallas Express
- Published: 2026-10-26T12:00:40+00:00
- Read time: 1 min
- Topics: nil, college football, player development, team loyalty, athletic development, news, politics
## NIL Money in College Football
College football players can earn money from commercial use of their name, image and likeness, or NIL.
## How NIL Affects Player Choices
Dallas barber Matt Steigerwald examines whether financial incentives are changing how players choose schools and approach the game.
## Key Players in Discussion
The discussion draws on careers of Nick Saban, Bijan Robinson, Johnny Manziel and Reggie Bush.
## Future of College Football
Can programs build championship teams when financial incentives and athletic development do not always align?
## Key takeaway

College football players earning money from name, image and likeness deals could prioritize financial incentives over team loyalty and athletic development.