# Itaú builds generative AI for 300k customers

> Itaú uses OpenAI models to create personalized financial AI for 300k customers.
- Title: Itaú builds generative AI for 300k customers · OpenAI
- Summary: Itaú uses OpenAI models to create personalized financial AI for 300k customers. Itaú aims to serve all customers by 2026 with generative AI that provides…
- Keywords: itaú, generative ai, customer base, openai, financial services, ai first strategy, customer dna, iara platform, financial advice, transactions, technology, builds
- Source: OpenAI — https://openai.com/index/itau-generative-ai
- Read time: 1 min
- Topics: itaú, generative ai, customer base, openai, financial services, ai first strategy, customer dna, iara platform, financial advice, transactions, ai, technology
## Itaú's AI strategy
Itaú applies AI First to customers and employees in Brazil's regulated finance sector.

> With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees, in one of Brazil’s most regulated sectors.
## 300k customers in phase one
Itaú reached 300,000 customers in the first phase of ia.i for financial services.

> ~300,000 customers in the first phase of ia.i
## 100% customer goal
Itaú aims to serve 100% of its customer base by the end of 2026.

> 100% of the customer base is the goal by the end of 2026
## 90M+ documents
The legal solution uses a repository of 90 million+ documents for analysis.

> 90M+ documents in the legal solution’s repository
## 20-80% efficiency gains
IARA platform improves department processes by 20% to 80% efficiency.

> 20% to 80% efficiency gains in the department’s processes
## Customer DNA
Customer DNA provides financial context for 70 million customers.

> Customer DNA, a layer of financial context that helps the bank understand the needs, habits, and life stages of approximately 70 million customers
## OpenAI models
OpenAI models enable ia.i to operate across financial solutions.

> OpenAI’s models were very important in delivering this experience, because they were able to operate across this range of solutions.
## IARA governance
IARA platform ensures responsible ai and cost control for bank teams.

> IARA is a governance and orchestration platform that gives teams controlled access to different models in line with internal policies.
## Legal department results
Legal department processes analyze 2 million+ documents monthly.

> The solution operates on a repository of more than 90 million documents and executes more than 2 million tasks per month
## Internal ai use
Bank uses ai for customer service and relationship management.

> The same intelligence layer that supports ia.i also assists specialists, managers, and customer service teams
## Next steps
Itaú plans to expand ai to all customers by end of 2026.

> ia.i continues to evolve. The bank expects to make the experience available to its entire customer base by the end of 2026
## Key takeaway

Itaú aims to serve all customers by 2026 with generative AI that provides financial advice and transactions.