# Jaasu on making music > Jaasu, 28, shares how he became a top producer with Travis Scott and Don Toliver. - Title: Jaasu on making music · Music Business Worldwide | Shortify - Summary: Jaasu, 28, shares how he became a top producer with Travis Scott and Don Toliver. Jaasu, 28, became a top producer by focusing on trust and creativity with… - Keywords: jaasu, travis scott, don toliver, coco jones, 24kgoldn, seahawks, nfl, music, business, making, Music Business Worldwide - Source: Music Business Worldwide — https://musicbusinessworldwide.com/a-certain-amount-of-almost-unreasonable-self-belief-is-necessary - Published: 2026-10-13T13:30:10+00:00 - Read time: 1 min - Topics: jaasu, travis scott, don toliver, coco jones, 24kgoldn, seahawks, nfl, music, business ## Jaasu’s early ambition Jaasu, 28, aims to make 19 albums by age 28. > Jaasu’s mom recently discovered a video from the producer/writer/artist’s childhood in which he says his ambition is to make 19 albums when he grows up. ## Jaasu’s breakthrough Jaasu worked on Don Toliver’s No. 1 album OCTANE including hit singles Body and E85. > His breakthrough came with credits on Don Toliver’s No. 1 album, OCTANE, including hit singles Body and E85 . ## Jaasu’s influences Jaasu was inspired by Ryan Leslie, Pharrell, Afrojack, Avicii, and Gesaffelstein. > Ryan Leslie and Pharrell were the artists who provided the greatest inspiration. ## Jaasu’s early career Jaasu started making music with local artists in New York at age 13. > By 13, I was already making music with local artists around New York. ## Jaasu’s production philosophy Jaasu focuses on trust and vulnerability to create music with artists. > I try to create a space where they feel understood and comfortable enough to be vulnerable. ## Jaasu’s creative process Jaasu works with artists to build their unique sound without losing his creative identity. > I wanted to become undeniable before I worried about becoming visible. ## Jaasu’s current projects Jaasu is working with Quavo, Offset, and Victony on new music projects. > On the creative side, I’m working on some incredible projects with artists including Quavo, Offset, and Victony. ## Jaasu’s partnership with Sony Jaasu signed with Sony Music Publishing after meeting Jon Platt and Katie Welle. > After meeting Jon Platt and Katie Welle [ pictured ], I felt like I was partnering with people who think long-term. ## Jaasu’s future goals Jaasu aims to build a top production company and be a defining producer of this era. > I want to build one of the best production and publishing companies in the world. ## Jaasu’s advice for new producers New producers should protect their taste and help shape artists’ directions. > First, I would say that everything you consume shapes your taste. Be intentional about what you listen to, what you watch, and who you surround yourself with. ## Jaasu’s industry critique Jaasu wants fewer yes-men in the music industry to encourage honest conversations. > I’d like to see fewer yes-men. The people who challenge you are usually the people who help you grow. ## Jaasu’s creative resilience Jaasu stays grounded when ideas don’t connect by adapting and finding common ground. > Sometimes the biggest challenge is staying grounded when the first idea doesn’t connect. ## Jaasu’s production team Jaasu founded Jaasu & Friends LLC in 2020 to build a versatile production team. > I’m focused on growing Jaasu & Friends LLC, which I started in 2020 after graduating from USC. ## Jaasu’s long-term vision Jaasu wants his work to be remembered 30 years from now. > Anybody can have a hot year. I’m trying to build something people are still talking about 30 years from now. ## Key takeaway Jaasu, 28, became a top producer by focusing on trust and creativity with artists like Travis Scott and Don Toliver.