# Jalen Brunson Launches Family Brand Management Firm

> The Knicks star is starting a company to manage his business deals and represent other athletes and executives.
- Title: Jalen Brunson Launches Family Brand Management Firm | Shortify
- Summary: The Knicks star is starting a company to manage his business deals and represent other athletes and executives. Athletes are increasingly building their own…
- Keywords: jalen brunson, new york knicks, thirty third management, sandra brunson, erica brunson, brand management, athlete business ventures, women's sports, nil, sports management, Jalen, Brunson
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/jalen-brunson-new-company-thirty-third-management-brand-1236703363
- Author: Alex Weprin
- Published: 2026-09-16T12:58:11+00:00
- Read time: 1 min
- Topics: jalen brunson, new york knicks, thirty third management, sandra brunson, erica brunson, brand management, athlete business ventures, women's sports, nil, sports management
## Brunson starts management company
The New York Knicks star is launching Thirty Third Management with his family to handle his off-court business and represent other clients.
## A true family business
Brunson's mother Sandra is president, his sister Erica is director of client services. His high school friend Connor Cashaw handles business development.
## Named after his draft position
The company is called Thirty Third Management in honor of Brunson being the 33rd pick in the 2018 NBA draft.
## Beyond just athletes
The firm will represent pro and amateur athletes, corporate executives, entrepreneurs, and foundations on brand partnerships, philanthropy, and more.
## Women's sports a priority
The company plans to make women's professional sports an initial focus, with Erica Brunson leading that effort.
## Built on trust and family
Brunson says the venture lets him take ownership of his off-court business while building something that reflects his family's values.

> My family has been with me every step of the way, and everything we do is rooted in trust.
## Key takeaway

Athletes are increasingly building their own management companies to control their brands and help others do the same.