# Japan's Fandom Economy Grows Amid Agency Bankruptcies

> Japan's $26bn fandom economy expands as talent agency bankruptcies hit record levels.
- Title: Japan's Fandom Economy Grows Amid Agency Bankruptcies
- Summary: Japan's $26bn fandom economy expands as talent agency bankruptcies hit record levels. Japan's $26 billion fandom economy is growing rapidly despite record…
- Keywords: japan, fandom economy, talent agency, bankruptcies, oshikatsu, alterna channel, nikkei asia, news, business, world, Japan's, Fandom
- Source: Nikkei Asia — https://asia.nikkei.com/business/media-entertainment/japan-s-fandom-economy-rises-as-talent-agency-bankruptcies-hit-record
- Published: 2026-10-28T03:04:43+00:00
- Read time: 1 min
- Topics: japan, fandom economy, talent agency, bankruptcies, oshikatsu, alterna channel, nikkei asia, news, business, world
## Japan's Fandom Economy
Japan's $26 billion oshikatsu economy based on enthusiasm for specific people and characters through spending money on related goods and content is rapidly expanding.
## Record Talent Agency Bankruptcies
Talent agency bankruptcies hit record levels as Japan's concept of fame and stardom undergoes digital transformation.
## Alterna Channel
Members of content creation group Alterna Channel wave to a video camera in Tokyo on Oct. 6.
## Key takeaway

Japan's $26 billion fandom economy is growing rapidly despite record talent agency bankruptcies.