# Japan's top lens is a cheap telephoto zoom

> Japan's most popular lens is a five-year-old telephoto zoom that sacrifices aperture for affordability.
- Title: Japan's top lens is a cheap telephoto zoom | Shortify
- Summary: Japan's most popular lens is a five-year-old telephoto zoom that sacrifices aperture for affordability. Japan's top-selling lens is a budget Canon RF…
- Keywords: canon rf 100-400mm, f2.8 zoom, kitamura camera, japan, lens, telephoto zoom, interchangeable lenses, Japan's, top, cheap, telephoto, zoom
- Source: Digital Camera World — https://digitalcameraworld.com/cameras/lenses/half-of-japans-trendiest-lenses-are-f-2-8-zooms-but-the-number-one-lens-its-actually-a-five-year-old-cheap-telephoto-thats-just-gives-you-f-8-at-400mm
- Published: 2026-10-09T15:54:00+00:00
- Read time: 1 min
- Topics: canon rf 100-400mm, f2.8 zoom, kitamura camera, japan, lens, telephoto zoom, interchangeable lenses
## Japan's top lens trend
Japan's top-selling lenses include a five-year-old telephoto zoom that sacrifices aperture for affordability.
## f/2.8 zooms dominate
Half of Japan's top ten lenses are f/2.8 zooms, with two f/1.8 primes and one teleconverter.
## Canon RF 100-400mm f/5.6-8
The Canon RF 100-400mm f/5.6-8 IS USM is the top-selling lens, prioritizing price over aperture.
## Nikon Z 24-120mm f/4
The Nikon Z 24-120mm f/4 S offers a wider zoom range but sacrifices aperture for a telephoto reach.
## Compact f/2.8 zooms
Most f/2.8 zooms are designed to be lightweight and compact for APS-C sensors.
## Sigma 18-50mm f/2.8
The Sigma 18-50mm f/2.8 DC DN Contemporary weighs 290g and is built for APS-C sensors.
## OM System M.Zuiko 17mm f/1.8
The OM System M.Zuiko 17mm f/1.8 II is a compact lens riding on the success of a new retro camera body.
## Key takeaway

Japan's top-selling lens is a budget Canon RF 100-400mm f/5.6-8 IS USM telephoto zoom that prioritizes price over aperture.