# Jeep Becomes Moab's Official Off-Roader

> Moab council picks Jeep for two-year off-road sponsorship deal with $250,000 cash and vehicle loans.
- Title: Jeep Becomes Moab's Official Off-Roader · Motor1 | Shortify
- Summary: Moab council picks Jeep for two-year off-road sponsorship deal with $250,000 cash and vehicle loans. Moab City Council approved a two-year sponsorship deal…
- Keywords: moab, jeep, fca us llc, city council, 4wd, sponsorship deal, trail maintenance, cars, Becomes, Moab's, Official, Off-Roader
- Source: Motor1 — https://motor1.com/news/811166/jeep-named-official-4x4-moab
- Author: Brian Potter
- Published: 2026-10-08T09:43:07+00:00
- Read time: 1 min
- Topics: moab, jeep, fca us llc, city council, 4wd, sponsorship deal, trail maintenance, cars
## Moab Council Approves Jeep Sponsorship
Moab City Council voted 4-0 to make Jeep the Official 4WD of Moab for a two-year term.
## Jeep Pays $250,000 Over Two Years
Jeep commits $250,000 in cash, five loaned vehicles, and trail work for Moab City Council.
## Jeep's Media Value Commitment
Jeep pledges $10 million in media value support over two years, five times Moab's tourism ad budget.
## Jeep's Trail and Event Obligations
Jeep commits to two trail projects, two community events, and four social media posts annually.
## Jeep's Exclusive Rights
Jeep gets exclusivity for city sponsorships and worldwide license to use Moab's name in marketing.
## Moab's Next Steps
Moab will host 2027 Easter Jeep Safari and 125th anniversary event with Jeep's support.
## Key takeaway

Moab City Council approved a two-year sponsorship deal with Jeep that includes $250,000 in cash, five loaned vehicles, and trail maintenance commitments.