# Jefferson's Bourbon New Look

> Jefferson's Bourbon launches age-stated whiskey and updated packaging.
- Title: Jefferson's Bourbon New Look · Maxim | Shortify
- Summary: Jefferson's Bourbon launches age-stated whiskey and updated packaging. Jefferson's Bourbon releases first age-stated whiskey with 8-Year Reserve at 96 proof…
- Keywords: jefferson's bourbon, 8-year reserve, age-stated whiskey, bourbon, whiskey, packaging, proof, Jefferson's, Look, Maxim
- Source: Maxim — https://maxim.com/food-drink/jeffersons-bourbon-just-debuted-a-new-look-and-its-first-ever-age-stated-whiskey
- Published: 2026-10-15T09:00:00+00:00
- Read time: 1 min
- Topics: jefferson's bourbon, 8-year reserve, age-stated whiskey, bourbon, whiskey, packaging, proof
## Jefferson's Bourbon
Jefferson's Bourbon debuts first age-stated whiskey with 8-Year Reserve.
## 8-Year Reserve
8-Year Reserve clocks in at 96 proof, up from 90.2 percent ABV.
## Updated Packaging
New rectangular color-coded boxes for 750mL, 1L, and 1.75L bottles.
## Pernod Ricard-Owned
Pernod Ricard-owned company updates proof and bottle design for bourbon innovation.

> a richer, more complex bourbon and added depth in every glass
## Key takeaway

Jefferson's Bourbon releases first age-stated whiskey with 8-Year Reserve at 96 proof and revised packaging.