# Jennifer Lawrence's Mes Beauty Confusion

> Oscar winner Jennifer Lawrence's new hair brand Mes Beauty baffles fans with its weird name and unclear purpose.
- Title: Jennifer Lawrence's Mes Beauty Confusion · Slate Magazine
- Summary: Oscar winner Jennifer Lawrence's new hair brand Mes Beauty baffles fans with its weird name and unclear purpose. Oscar-winning actress Jennifer Lawrence…
- Keywords: jennifer lawrence, mes beauty, call her daddy, sydney sweeney, syrn, hair care, celebrity beauty, Jennifer, Lawrence's, Mes, Beauty, Confusion
- Source: Slate Magazine — https://slate.com/life/2026/10/jennifer-lawrence-hair-mes-beauty.html?via=rss
- Author: Heather Schwedel
- Published: 2026-10-28T21:11:21+00:00
- Read time: 1 min
- Topics: jennifer lawrence, mes beauty, call her daddy, sydney sweeney, syrn, hair care, celebrity beauty
## Mes Beauty name
Jennifer Lawrence named her hair-care company Mes after her 'mess' hair line, avoiding the second s.

> She didn’t get into why she ditched the second s
## Why Mes Beauty?
Oscar-winning actress Jennifer Lawrence seeks entry into the crowded celebrity beauty market with Mes Beauty.

> Why is an Oscar-winning actress, one of the biggest stars of her generation, seeking entry into the already very crowded celebrity-beauty market?
## Lawrence's hair style
Lawrence is known for blond locks but also for being a 'regular girl' who eats burgers and watches Bravo.

> She’s a 'regular girl' who eats burgers and watches Bravo
## Mes Beauty products
Mes Beauty launched online with a reparative mask, restyling serum, and volume mist, resembling a sex toy.

> The packaging for one of which resembles a sex toy
## Lawrence's discomfort
Lawrence admitted she’s nervous about Mes Beauty, saying it’s scary and she lacks experience in the beauty industry.

> I’m sure people are going to have a lot to say and it’s scary
## Why Lawrence?
Lawrence has 15 years of fame but feels judged more harshly than peers for starting beauty brands.

> She’s likely well-aware of how harshly fans judge celebrities for starting brands
## Key takeaway

Oscar-winning actress Jennifer Lawrence launched a hair-care brand called Mes Beauty but struggles to explain why she's entering the crowded celebrity beauty market.