# Jewellers Report Brisk Dhanteras Sales

> Gold price drop boosts Dhanteras sales as volumes stay flat.
- Title: Jewellers Report Brisk Dhanteras Sales · The Economic Times
- Summary: Gold price drop boosts Dhanteras sales as volumes stay flat. Jewellers report 15-20% rise in gold sales value to Rs 60,000 crore during Dhanteras despite…
- Keywords: dhanteras, gold price drop, jewellers, sales volume, silver sales, old gold exchange, all india gem and jewellery domestic cou, senco gold, png jewellers, pc jewellers, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/jewellers-report-brisk-dhanteras-sales-as-gold-price-drop-lures-buyers-volumes-seen-flat/articleshow/135612350.cms
- Author: PTI
- Published: 2026-11-06T15:12:00+00:00
- Read time: 1 min
- Topics: dhanteras, gold price drop, jewellers, sales volume, silver sales, old gold exchange, all india gem and jewellery domestic cou, senco gold, png jewellers, pc jewellers
## Dhanteras Significance
Dhanteras, the most auspicious Hindu calendar day for buying precious metals, falls two days before Diwali.
## Gold Sales Forecast
Gold sales by value expected to rise 15-20 per cent to about Rs 60,000 crore as prices drop.
## Price Correction Impact
Gold prices fell 20 per cent to Rs 1,46,300 per 10 grams from a record Rs 1,83,000 on January 29.
## Silver Sales Trend
Silver prices dropped 52.4 per cent to Rs 1,92,500 per kg but remain above last year's Dhanteras levels.
## Consumer Preferences
Customers are opting for lightweight 18-carat jewellery and pocket-friendly items as prices ease.
## Retailer Insights
Senco Gold reported 25 per cent higher sales value with strong wedding shopper participation.
## Market Activity
National gold and silver sales exceeded Rs 66,000 crore with strong activity in smaller cities including first-time buyers.
## Key takeaway

Jewellers report 15-20% rise in gold sales value to Rs 60,000 crore during Dhanteras despite flat volumes due to price corrections.