# Joe Jonas on Kenneth Cole Cologne

> Joe Jonas reveals his favorite cologne and tour secrets in Kenneth Cole's new fragrance campaign
- Title: Joe Jonas on Kenneth Cole Cologne · Cosmopolitan | Shortify
- Summary: Joe Jonas reveals his favorite cologne and tour secrets in Kenneth Cole's new fragrance campaign Joe Jonas recommends testing cologne on yourself before…
- Keywords: joe jonas, kenneth cole, inspire cologne, burning up tour, fragrance, scent profile, bergamot, rosemary, cedar, pre-show ritual, tour performance, shel
- Source: Cosmopolitan — https://cosmopolitan.com/style-beauty/beauty/a73674149/joe-jonas-kenneth-cole-cologne-interview
- Author: Lauren Gruber
- Published: 2026-09-22T13:00:00+00:00
- Read time: 1 min
- Topics: joe jonas, kenneth cole, inspire cologne, burning up tour, fragrance, scent profile, bergamot, rosemary, cedar, pre-show ritual, tour performance, shel
## Inspire Campaign
Joe Jonas parodied traditional cologne ads with a music video featuring harmonizing clones and a tramp stamp reveal

> It's got a strong scent, which I like
## Scent Profile
Inspire features bergamot, rosemary, and cedar for a fresh, woodsy scent with strong sillage
## Pre-Show Ritual
Joe sprays multiple fragrances before shows to stay confident during long performances

> Nick must be spraying himself like seven to eight times
## First Cologne
Joe Jonas received Gucci Guilty as a child near the ocean, a scent that still reminds him of the ocean

> It reminds me of the ocean
## Cologne Advice
Joe recommends testing cologne on yourself before buying for a partner to ensure you love the scent

> Go with something you would like to smell all the time
## Tour Freshness
Joe keeps songs fresh by adding intros and outros while maintaining song integrity for fans

> Give it to them the way they deserve it
## Deep Cut Song
Joe Jonas performs 'Shelf' every night on the Burning Up tour, a deep cut for fans who remember the band's early days

> It's a deep cut for the brothers
## Scent Confidence
Joe prefers smoky, tobacco-y scents that carry the weight of a two-hour show with sweat

> Something smoky, tobacco-y, grounded
## Tour Details
Joe Jonas has been performing on the Burning Up All Over Again tour for almost two decades

> We've been performing these songs for almost two decades
## Fragrance Memory
Joe Jonas recalls Gucci Guilty as his first cologne, a scent that reminds him of the ocean

> It reminds me of the ocean
## Key takeaway

Joe Jonas recommends testing cologne on yourself before buying for a partner