# John Malkovich: Oscars drive cinema attendance

> Oscars win brings audiences back to cinemas.
- Title: John Malkovich: Oscars drive cinema attendance · FemaleFirst
- Summary: Oscars win brings audiences back to cinemas. John Malkovich says winning an Oscar is now the only way to get people to go to theatres.
- Keywords: john malkovich, oscar, theatres, cinema, bfi london film festival, entertainment, culture, John, Malkovich, Oscars, drive, attendance
- Source: FemaleFirst — https://femalefirst.co.uk/celebrity/john-malkovich-winning-oscar-gets-people-cinema-1451954.html
- Published: 2026-10-11T19:00:13+00:00
- Read time: 1 min
- Topics: john malkovich, oscar, theatres, cinema, bfi london film festival, entertainment, culture
## John Malkovich reflects on film industry changes
John Malkovich says winning an Oscar is key to getting people to go to theatres.

> Now, [winning an Oscar] seems to be the only way you get people to actually go to a theatre.
## Malkovich: Awards trail drives cinema attendance
The 72-year-old actor believes the film industry has changed markedly during his career.

> Now, [the awards trail] is the only way to get people to go to the theatres, the whole thing, and that’s months and months.
## Malkovich adjusts to changing industry
John Malkovich says he prefers to change with the industry rather than die.

> I’m 72 years old. Things change. I don’t really like thinking, ‘Things aren’t what they used to be.’ They just change, and you either change with them or die.
## Key takeaway

John Malkovich says winning an Oscar is now the only way to get people to go to theatres.