# John Summit's Rimowa Fire Turns to Away Partnership

> John Summit's Rimowa fire stunt lands him Away's Chief Destruction Officer role.
- Title: John Summit's Rimowa Fire Turns to Away Partnership · Adweek
- Summary: John Summit's Rimowa fire stunt lands him Away's Chief Destruction Officer role. John Summit becomes Away's Chief Destruction Officer after torching a Rimowa…
- Keywords: john summit, away, rimowa, aluminum luggage, chief destruction officer, viral stunt, John, Summit's, Fire, Turns, Partnership, Adweek
- Source: Adweek — https://adweek.com/creativity/after-torching-a-rimowa-john-summit-becomes-aways-chief-destruction-officer
- Author: Alixandra Rutnik
- Published: 2026-10-19T17:43:19+00:00
- Read time: 1 min
- Topics: john summit, away, rimowa, aluminum luggage, chief destruction officer, viral stunt
## John Summit's Rimowa Fire
John Summit set his Rimowa suitcase ablaze in a parking lot after it broke on tour.

> end of an era
## Away Names New Role
Away appointed John Summit as Chief Destruction Officer following his viral Instagram stunt.

> We've been summoned
## Partnership Launches
The collaboration launches today with two new aluminum luggage colors: Bronze and Arctic Steel.
## Aluminum Testing Rigor
Away's luggage undergoes four hours of drop testing and 24 hours of corrosion resistance testing.
## 2026 Partnerships
Away partners with Fora Travel, Amtrak, Sabrina Ionescu, Colman Domingo, and John Summit for 2026.
## Key takeaway

John Summit becomes Away's Chief Destruction Officer after torching a Rimowa suitcase in a viral stunt.