# Johnny Depp's 'Ebenezer' Promotion Strategy

> Paramount's careful Johnny Depp comeback film 'Ebenezer' hits judgment day with in-character stunts.
- Title: Johnny Depp's 'Ebenezer' Promotion Strategy · IndieWire
- Summary: Paramount's careful Johnny Depp comeback film 'Ebenezer' hits judgment day with in-character stunts.
- Keywords: paramount, johnny depp, ebenezer, christmas film, in-character stunts, premiere screening, IndieWire
- Source: IndieWire — https://indiewire.com/features/general/johnny-depp-comeback-paramount-ebenezer-promotion-controversy-1235225408
- Author: J. Kim Murphy
- Published: 2026-11-06T18:00:00+00:00
- Read time: 1 min
- Topics: paramount, johnny depp, ebenezer, christmas film, in-character stunts, premiere screening, entertainment, culture
## Paramount's 'Ebenezer' Strategy
Paramount is reintroducing Johnny Depp with in-character stunts for the Christmas film 'Ebenezer' to rebuild audience trust after eight years of being turned away by studios.
## Depp's New York Stunt
Depp filmed 'wyleing out' and 'wreaking havoc' as Scrooge in New York's Bryant Park Christmas Market with balloon popping and tree knocking.
## Second In-Character Appearance
Depp made his second in-character appearance as Scrooge three months after a San Diego Comic-Con stunt that generated social media content.
## Key takeaway

Paramount is reintroducing Johnny Depp in 'Ebenezer' with in-character stunts to rebuild audience trust after eight years of being turned away by studios.