# Joie Manda’s Encore Recordings bets on African stars

> Victony’s 'SLICK' hits 130M streams as Joie Manda’s Encore Recordings targets global talent from Africa.
- Title: Joie Manda’s Encore Recordings bets on African stars
- Summary: Victony’s 'SLICK' hits 130M streams as Joie Manda’s Encore Recordings targets global talent from Africa.
- Keywords: joie manda, encore recordings, victony, slick, 130m streams, afrobeats, tiktok creates, starlife, nigeria, ghana, south africa, music
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/joie-mandas-encore-recordings-says-its-betting-on-the-next-generation-of-global-stars-from-africa-and-beyond-as-victonys-slick-crosses-130m-streams
- Published: 2026-11-05T20:05:47+00:00
- Read time: 1 min
- Topics: joie manda, encore recordings, victony, slick, 130m streams, afrobeats, tiktok creates, starlife, nigeria, ghana, south africa, music
## Victony’s 'SLICK' crosses 130M streams
SLICK, the latest single from rising Nigerian star Victony, has surpassed 130 million global streams.
## Encore Recordings targets global talent
Joie Manda’s Encore Recordings says it’s betting on the next generation of global stars from Africa and beyond.
## Victony’s streaming success
The track has racked up 32 million streams in the US alone and 18 million in the UK.
## Victony’s chart performance
Slick spent 13 consecutive weeks at No.1 on the UK’s Official Afrobeats Chart and peaked at No. 2 on Billboard’s US Afrobeats Songs chart.
## Spotify and TikTok impact
On Spotify alone, SLICK has passed 55 million streams as of November 4 and generated more than 5.5 million TikTok creates.
## Encore’s founding and growth
Encore Recordings, a Los Angeles-headquartered independent music company, was launched in November 2021 by Manda, the former EVP of Interscope Geffen A&M .
## Ned Monahan’s role
Ned Monahan, who had served as Encore’s General Manager since January 2022, was promoted to President in April 2025.
## Victony’s partnership with Encore
Victony was signed by Encore in 2022, the same year he released Soweto, from his EP Outlaw .
## Victony’s album success
STARLIFE, Victony’s album released on August 21, has surpassed 178 million global streams, including 20 million in the US.
## Victony’s tour collaboration
Victony was invited to join Don Toliver on the European leg of his NITROUS tour, starting October 25 and ending November 23.
## Key takeaway

Joie Manda’s Encore Recordings has signed African artists like Victony, KiDi, and Llona to build international careers without market tailoring.