# JPMorganChase Uses Togethxr to Reach Women's Sports Fans

> JPMorganChase partners with Togethxr to access women's sports fans without league rights.
- Title: JPMorganChase Uses Togethxr to Reach Women's Sports Fans
- Summary: JPMorganChase partners with Togethxr to access women's sports fans without league rights. JPMorganChase reached women's sports fans through Togethxr's events…
- Keywords: jpmorganchase, togethxr, women's sports, wnba, nba, chase cardholders, adweek, Uses, Reach, Women's, Sports, Fans
- Source: Adweek — https://adweek.com/media/how-jpmorganchase-tapped-togethxr-to-reach-womens-sports-fans-without-league-rights
- Author: Trishla Ostwal
- Published: 2026-10-07T18:43:24+00:00
- Read time: 1 min
- Topics: jpmorganchase, togethxr, women's sports, wnba, nba, chase cardholders, adweek
## JPMorganChase at Togethxr House
JPMorganChase ran a pop-up shop with Tiffany Hayes and Round21 at the Women’s Final Four in Phoenix.

> We do not have league sponsorship, so we can’t activate traditionally within the boundaries
## Togethxr's Event Strategy
Togethxr sets up near major events without being a sanctioned partner to reach fans without league rights.
## Chase's Target Audience
Chase found 5-6% overlap between WNBA and NBA card transactions, targeting younger, affluent customers.
## Market Growth
Deloitte predicts the women’s elite global sports market will reach $3 billion by 2026, up 340% since 2022.
## Chase and Togethxr Team Up Again
Chase and Togethxr collaborated at WNBA All-Star Weekend with presale tickets and VIP experiences.
## Challenges in Engagement
Fans want more than games, and infrastructure gaps make accessing women’s sports programming difficult.
## Key takeaway

JPMorganChase reached women's sports fans through Togethxr's events and podcasts, targeting younger, affluent customers.