# Jung Kook dances into Calvin Klein's new denim campaign

> The BTS star brings his signature moves to the fashion house's Fall 2026 'Feel the Fit' campaign.
- Title: Jung Kook dances into Calvin Klein's new denim campaign
- Summary: The BTS star brings his signature moves to the fashion house's Fall 2026 'Feel the Fit' campaign. Jung Kook continues his multi-year partnership with Calvin…
- Keywords: jung kook, bts, calvin klein, fall 2026 campaign, feel the fit, denim, renell medrano, bobby brown, my prerogative, fashion, brand ambassador, Jung
- Source: Billboard — https://billboard.com/music/music-news/jung-kook-stars-new-calvin-klein-fall-2026-denim-campaign-1236341007
- Author: Alicia Urrea
- Published: 2026-09-16T12:31:45+00:00
- Read time: 1 min
- Topics: jung kook, bts, calvin klein, fall 2026 campaign, feel the fit, denim, renell medrano, bobby brown, my prerogative, fashion, brand ambassador
## Jung Kook stars in new campaign
The BTS member appears in Calvin Klein's Fall 2026 'Feel the Fit' denim campaign, the third chapter of the series that launched Wednesday.
## A zipper sparks the dance
Directed by Renell Medrano, the spot shows Jung Kook pulling on jeans. The sound of the zipper sets the rhythm as he breaks into choreography.
## Classic hits soundtrack the spot
The campaign features Bobby Brown's 'My Prerogative,' which hit number one in 1989, and Average White Band's 'Cut the Cake' from 1975.
## The fit resonates with him
Jung Kook says after years with Calvin Klein, he appreciates how he feels in the brand's jeans. The fit and attitude really resonate with him.

> There's something about the fit and attitude that really resonates with me.
## Two new denim styles debut
The campaign introduces the '90s Straight Jean in washes from deep indigo to mid-blue, plus the oversized Baggy Jean in medium-blue.
## A long partnership continues
Calvin Klein named Jung Kook a global brand ambassador in 2023. His solo hit 'Seven' with Latto debuted at number one that same year.
## Key takeaway

Jung Kook continues his multi-year partnership with Calvin Klein, starring in their Fall 2026 denim campaign that transforms the simple act of putting on jeans into a dance-filled celebration.