# JustWatch launches its own streaming service

> The streaming guide platform now offers free ad-supported movies and paid subscriptions, aiming to fuel its advertising business.
- Title: JustWatch launches its own streaming service · Ars Technica
- Summary: The streaming guide platform now offers free ad-supported movies and paid subscriptions, aiming to fuel its advertising business. JustWatch, which has guided…
- Keywords: justwatch, justwatch tv, streaming service, streaming fragmentation, ad-supported streaming, justwatch group, technology, science, launches, own, streaming, service
- Source: Ars Technica — https://arstechnica.com/gadgets/2026/10/justwatch-which-tackles-streaming-fragmentation-launches-own-streaming-service
- Published: 2026-10-20T20:20:12+00:00
- Read time: 1 min
- Topics: justwatch, justwatch tv, streaming service, streaming fragmentation, ad-supported streaming, justwatch group, technology, science
## From guide to streaming service
JustWatch, which has helped people find movies across streaming services since twenty fifteen, launched its own streaming service today called JustWatch TV.
## Free movies with ads and rentals
JustWatch TV offers movies free with ads, including Green Room from twenty fifteen, Locke from twenty thirteen, and Sing Sing from twenty twenty-three. The service also lets users rent other movies.
## Paid subscription option available
JustWatch TV costs four dollars per month for ad-free viewing or fifty dollars for a lifetime subscription, available for a limited time. The company declined to specify how long the lifetime offer will last.
## Fueling the advertising business
JustWatch Group says the streaming service will drive its advertising business by providing deeper audience data for JustWatch Media, its campaign planning service for studios and distributors across YouTube, Meta, and TikTok.
## Aiming for one hundred million users
JustWatch TV has a few hundred titles across different tiers and thirty content partners including Paramount and New Regency. The company aims to reach one hundred million monthly users in the years to come.
## Key takeaway

JustWatch, which has guided viewers to films across streaming services since twenty fifteen, launched JustWatch TV today with free ad-supported content and paid tiers to drive its advertising business.