# K-Pop Stars Power A+E Global Media in Korea

> A+E Global Media's strategy leverages K-pop stars' influence to boost its Korean audience.
- Title: K-Pop Stars Power A+E Global Media in Korea · Deadline
- Summary: A+E Global Media's strategy leverages K-pop stars' influence to boost its Korean audience. A+E Global Media plans to use K-pop stars' popularity to grow its…
- Keywords: a+e global media, k-pop stars, korea, the witch, park jin-young, patrick vien, yongsun soh, entertainment, culture, K-Pop, Stars, Power
- Source: Deadline — https://deadline.com/2026/10/a-and-e-korea-k-pop-stars-oh-my-guard-love-in-sync-1237144368
- Author: Max Goldbart
- Published: 2026-10-12T06:00:00+00:00
- Read time: 1 min
- Topics: a+e global media, k-pop stars, korea, the witch, park jin-young, patrick vien, yongsun soh, entertainment, culture
## A+E Global Media Strategy
A+E Global Media is leveraging K-pop stars' influence to grow its viewership in Korea.
## K-Pop Stars' Role
K-pop stars from local agencies to global success stories are key to A+E's strategy.
## A+E's Korean Launch
A+E, rebranded from Networks to Global Media, turns 10 in Korea with History and Lifetime channels.
## Key takeaway

A+E Global Media plans to use K-pop stars' popularity to grow its viewership in Korea.