# Kakao and Atlantic Music Group Boost K-Pop Global Reach

> Kakao Entertainment partners with Atlantic Music Group to expand K-pop's global influence.
- Title: Kakao and Atlantic Music Group Boost K-Pop Global Reach
- Summary: Kakao Entertainment partners with Atlantic Music Group to expand K-pop's global influence. Kakao Entertainment and Atlantic Music Group collaborate to…
- Keywords: kakao entertainment, atlantic music group, k-pop, global strategies, music distribution, collaboration, music, business, technology, Kakao, Atlantic, Group
- Source: Music Ally — https://musically.com/2026/10/07/kakao-entertainment-plots-k-pop-growth-with-atlantic-music-group
- Author: Stuart Dredge
- Published: 2026-10-07T10:57:56+00:00
- Read time: 1 min
- Topics: kakao entertainment, atlantic music group, k-pop, global strategies, music distribution, collaboration, music, business, technology
## K-Pop Global Growth Strategy
K-Pop isn’t struggling to reach global listeners through streaming and tours, but Kakao Entertainment has partnered with Atlantic Music Group to boost international reach.
## New Partnership Details
The deal will collaborate on global strategies, music production, distribution, marketing, and promotion to expand K-pop’s global influence.
## Kakao’s Previous Partnership
Kakao previously partnered with Sony Music’s Columbia Records in March 2023 to expand its music distribution network and elevate its global market position.
## Current Focus on New Artists
The partnership emphasizes developing global strategies for new K-pop artists, with IVE and Monsta X already signed to Kakao’s subsidiaries.
## Three-Year Partnership Shift
Three and a half years after partnering with Sony Music, Kakao now collaborates with Atlantic Music Group to continue expanding K-pop’s global influence.
## Key takeaway

Kakao Entertainment and Atlantic Music Group collaborate to develop global strategies for K-pop artists, building on previous partnerships with Sony Music.