# Kakao and Atlantic Partner on K-Pop Development

> Kakao Entertainment and Atlantic Music Group team up to develop K-pop artists globally from early stages.
- Title: Kakao and Atlantic Partner on K-Pop Development | Shortify
- Summary: Kakao Entertainment and Atlantic Music Group team up to develop K-pop artists globally from early stages.
- Keywords: kakao entertainment, atlantic music group, k-pop, artist development, global markets, warner music group, joseph chang, elliot grainge, music, business, Kakao, Atlantic
- Source: Musicbusinessworldwide — https://musicbusinessworldwide.com/kakao-entertainment-strikes-k-pop-partnership-with-warners-atlantic-music-group-to-develop-artists-from-the-earliest-stages
- Read time: 1 min
- Topics: kakao entertainment, atlantic music group, k-pop, artist development, global markets, warner music group, joseph chang, elliot grainge, music, business
## Kakao and Atlantic Partner
Kakao Entertainment and Atlantic Music Group (AMG) announced a partnership to develop K-pop artists from early careers.

> Kakao Entertainment has struck a partnership with Atlantic Music Group (AMG), the Warner Music Group-owned label group.
## Global Strategy Focus
The partnership covers global strategy, music production, distribution, marketing, and promotion for K-pop artists.

> The two companies will work together on global strategy, music production, distribution, marketing, and promotion for K-pop artists.
## Early Career Development
Kakao and AMG will set strategy for K-pop acts from the earliest stages of their careers.

> Kakao Entertainment and AMG say they will set strategy for K-pop acts 'from the earliest stages of their careers.'
## New Business Model
The deal establishes a new business model centered on creating and developing the next global K-pop IP.

> Kakao Entertainment said the deal establishes 'a new business model centered on creating and developing the next global K-pop IP.'
## Kakao's Expertise
Kakao will contribute music IP planning, production, distribution, artist management, and fan engagement expertise.

> Kakao Entertainment will contribute its experience in music IP planning and production, distribution, artist management, marketing, and fan engagement.
## AMG's Capabilities
AMG brings A&R, marketing, promotion, and global network resources to the partnership.

> AMG will bring its A&R, marketing, and promotion capabilities, as well as its global network.
## Global Market Focus
The partnership aims to help K-pop artists build and keep fan bases in North America and other international markets.

> The aim is to help K-pop artists build and keep fan bases in North America and other markets.
## Joseph Chang's View
Joseph Chang, Kakao's co-CEO, said the partnership combines complementary strengths to unlock global opportunities for K-pop artists.

> This partnership holds a special meaning because it brings together two companies, a leading entertainment company in Korea and a major music powerhouse in the U.S., with complementary strengths and a shared ambition to unlock new opportunities for K-pop artists and IP on a global scale.
## Elliot Grainge's View
Elliot Grainge, AMG's CEO, stated the partnership creates opportunities for K-pop artists to build careers resonating globally.

> Kakao Entertainment has built an incredible track record of developing artists and connecting them with passionate audiences.
## Key takeaway

Kakao Entertainment and Atlantic Music Group partner to create a new global K-pop artist development model starting from early careers.