# Kalshi's King Blocker Campaign

> NBA star Dillon Brooks blocks LeBron James with Kalshi's new device.
- Title: Kalshi's King Blocker Campaign · Adweek | Shortify
- Summary: NBA star Dillon Brooks blocks LeBron James with Kalshi's new device. Kalshi's King Blocker device mutes LeBron James' name on devices, with fans entering a…
- Keywords: kalshi, dillon brooks, lebron james, nba, king blocker, giveaway, prediction markets, polymarket, Kalshi's, King, Blocker, Campaign
- Source: Adweek — https://adweek.com/creativity/kalshi-gives-nba-star-dillon-brooks-a-device-to-block-lebron-james
- Author: Katie Duffy
- Published: 2026-10-20T16:00:00+00:00
- Read time: 1 min
- Topics: kalshi, dillon brooks, lebron james, nba, king blocker, giveaway, prediction markets, polymarket
## Kalshi's King Blocker
Kalshi's King Blocker device mutes LeBron James' name and nicknames from electronic devices.

> Dillon Brooks has never been one to shy away from a rivalry. For this campaign, we took that feud a step further and gave fans something they could bring home
## Fan Giveaway
Fans can enter a giveaway for a chance to win the King Blocker device on Kalshi's microsite.
## Campaign Details
The King Blocker campaign runs for eight days across TV, streaming, and social platforms starting with the NBA Tip-Off.
## Key takeaway

Kalshi's King Blocker device mutes LeBron James' name on devices, with fans entering a giveaway for a chance to win one.