# Kansas and Missouri are still fighting the 1850s

> Kansas football dropped a hype video that skips trash talk and goes straight to Bleeding Kansas.
- Title: Kansas and Missouri are still fighting the 1850s · Newsweek
- Summary: Kansas football dropped a hype video that skips trash talk and goes straight to Bleeding Kansas. The Border War nickname is not branding. Kansas built its…
- Keywords: college football, kansas, missouri, rivalry, history, still, fighting, 1850s, Newsweek
- Source: Newsweek — https://newsweek.com/sports/college-football-rivalry-heats-up-after-controversial-viral-video-12433742
- Author: Cameron Kiszla
- Read time: 1 min
- Topics: college football, kansas, missouri, rivalry, history
## A rivalry with a body count
Missouri visits Kansas on Friday in a series called the Border War. The name came from real violence, not marketing.

> College football rivalries run deep, often stretching back generations
## It is that deep
Kansas football posted a video attacking Missouri over their shared history from the mid 1800s, captioned with three words: it is that deep.

> It is that deep
## Where Jayhawkers came from
In the 1850s, pro-slavery Missourians pushed to bring Kansas into the union as a slave state. The free-state fighters who resisted were called Jayhawkers.
## Heroes and Villains
Former Jayhawk and NFL lineman Gilbert "the Gravedigger" Brown narrates over Metro Boomin and Future, with maps and images of John Brown behind him.

> It's fueled by hatred passed down through generations
## Missouri is still favored
The No. 23 Tigers are favored by less than a touchdown, and they have Ahmad Hardy, arguably the best running back in the country.
## Lawrence could swing it
The game is at David Booth Kansas Memorial Stadium, where crowd emotion may close the talent gap. Kickoff is 8 p.m. ET on Fox.

> When we collide, it goes beyond the game
## Key takeaway

The Border War nickname is not branding. Kansas built its whole hype video on the actual 1850s violence behind the rivalry.