# Kendall Jenner joins the calm drinks boom

> A supermodel, a magnesium soda and a $200 million year: how TRIP turned relaxing into a business.
- Title: Kendall Jenner joins the calm drinks boom · Maxim | Shortify
- Summary: A supermodel, a magnesium soda and a $200 million year: how TRIP turned relaxing into a business. Calm is now a product category, and TRIP is betting…
- Keywords: kendall jenner, beverages, wellness, celebrity brands, magnesium, Kendall, Jenner, joins, calm, drinks, boom, Maxim
- Source: Maxim — https://maxim.com/food-drink/kendall-jenner-is-the-new-global-ambassador-for-calming-drinks-brand-trip
- Published: 2026-09-10T09:15:00+00:00
- Read time: 1 min
- Topics: kendall jenner, beverages, wellness, celebrity brands, magnesium
## Kendall Jenner signs on
The model and entrepreneur is the new global ambassador for TRIP, a brand selling 'natural calming drinks'. It is the company's biggest global campaign so far.
## A husband and wife built it
Olivia Ferdi and Daniel Khoury launched TRIP in 2019. The line now covers magnesium sparkling drinks, gummies and powders.
## She was already a customer
Jenner says she has been buying TRIP for a while, and pitched the partnership as part of her daily routine rather than a new discovery.

> I've been obsessed with TRIP for a while, the product is incredible
## One more brand in the stack
She fronts 818 Tequila, which now sells a $200 premium bottle, and recently ran campaigns with Adidas and Armani Beauty. Calm sits alongside the tequila.
## Headed for $200 million
Botanicals and magnesium in citrus and tropical flavors, poured into pastel cans built for TikTok. TRIP expects $200 million in revenue this year.
## Calm without slowing down
CEO Olivia Ferdi framed the fit as finding reset moments inside a packed life. You can buy it online, at Whole Foods and at Erewhon.

> not stepping away from a full life, but finding moments within it to reset
## Key takeaway

Calm is now a product category, and TRIP is betting celebrity faces can sell it to people who never actually slow down.