# Khloé Kardashian on Aging and Hair Rebrand

> Khloé Kardashian reveals her hair care journey and how she's embracing her 40s.
- Title: Khloé Kardashian on Aging and Hair Rebrand · Popsugar
- Summary: Khloé Kardashian reveals her hair care journey and how she's embracing her 40s. Khloé Kardashian says she's reinventing herself with It's a 10 hair products…
- Keywords: khloé kardashian, it's a 10, hair care, reinvention, 40s, beauty interview, entertainment, lifestyle, Khloé, Kardashian, Aging, Hair
- Source: Popsugar — https://popsugar.com/beauty/khloe-kardashian-beauty-interview-49485520
- Author: Audrey Noble
- Published: 2026-11-02T18:15:02+00:00
- Read time: 1 min
- Topics: khloé kardashian, it's a 10, hair care, reinvention, 40s, beauty interview, entertainment, lifestyle
## Khloé's Hair Evolution
Khloé Kardashian has worn many hairstyles from bobs to beachy waves and bleached blonds.

> I love the power of glam and the way that you can switch your identity and be something one day
## Hair Care Shift
Khloé now prioritizes hair nourishment with It's a 10 products after using them for over two decades.

> I was just always in love with it
## 40s Reinvention
At 42, Khloé embraces her 40s as a fresh start while celebrating her journey through aging.

> I was never afraid to go into them. I wanted that fresh start
## Hair Routine
Khloé uses heat protectant, avoids washing hair too often, and relies on dry shampoo between washes.

> I just don't think my hair needs it
## Wig Closet Loyalty
Khloé keeps her beloved wig closet as part of her identity, saying it's hard to part with.

> I still have that wig closet
## Key takeaway

Khloé Kardashian says she's reinventing herself with It's a 10 hair products as she enters her 40s.