# Kohl’s AI Gift Finder Enters Holiday Season

> Kohl’s AI gift finder expands to holiday shopping with improved conversion rates and higher revenue per visit.
- Title: Kohl’s AI Gift Finder Enters Holiday Season · Pymnts
- Summary: Kohl’s AI gift finder expands to holiday shopping with improved conversion rates and higher revenue per visit. Kohl’s AI gift assistant boosts holiday sales…
- Keywords: kohl’s, ai gift finder, holiday quarter, digital sales, conversion rates, revenue per visit, google cloud, business, finance, Kohl, Gift, Finder
- Source: Pymnts — https://pymnts.com/news/2026/kohls-takes-its-ai-gift-finder-into-the-holiday-quarter
- Author: PYMNTS
- Published: 2026-10-14T23:29:43+00:00
- Read time: 1 min
- Topics: kohl’s, ai gift finder, holiday quarter, digital sales, conversion rates, revenue per visit, google cloud, business, finance
## Kohl’s Launches AI Gift Assistant
Kohl’s introduced an AI shopping assistant that asks about the recipient, occasion, and budget to help shoppers find products without leaving the chat.

> Kohl’s AI shopping assistant asks shoppers about the recipient, occasion and budget and offers products they can add to a cart without leaving the chat.
## AI Assistant Improves Conversion
Kohl’s AI assistant shows stronger conversion and higher revenue per visit, with digital sales rising 2.8% to 27% of net sales.

> Digital sales rose 2.8% in the quarter and reached 27% of net sales, up from 26% a year earlier.
## AI Helps Find Best Price
46% of AI-assisted shoppers use the technology to find the best price or deal, and 53% would switch to a brand site for better pricing.

> 46% of AI-assisted shoppers use the technology to find the best price, and 53% would leave a large marketplace for a brand site that beat it.
## Holiday Quarter Test
Kohl’s will test the AI gift assistant’s ability to convert gift shoppers at scale during the upcoming holiday quarter.

> The upcoming holiday quarter is where Kohl’s finds out whether the assistant can convert gift shoppers at scale.
## AI Adoption Still Small
Kohl’s CEO Michael Bender noted that adoption of the AI assistant remains small but users show stronger conversion and higher revenue per visit.

> Adoption is still small, but customers who engage with our ai shopping assistant are showing stronger conversion and higher revenue per visit.
## AI Tool for Holiday Gifting
Kohl’s previously launched an AI holiday gift tool in December 2023 that created personalized holiday poems for gifts.

> In December 2023, it launched Storybook Magic, a tool that wrote a personalized holiday poem around a gift recommendation.
## Key takeaway

Kohl’s AI gift assistant boosts holiday sales by helping shoppers find products and better prices without leaving the chat.