# LA28 Small Business Branding Program

> LA28 launches small business licensing for Olympic branding.
- Title: LA28 Small Business Branding Program | Shortify
- Summary: LA28 launches small business licensing for Olympic branding. LA28 allows small businesses to use its emblem on locally made products starting in 2027 for the…
- Keywords: la28, small business, olympic branding, made for two eight, homeboy industries, los angeles olympics, Los Angeles Business Journal
- Source: Los Angeles Business Journal — https://labusinessjournal.com/retail/la28-reveals-small-biz-branding
- Author: Hannah Welk
- Published: 2026-11-09T08:01:24+00:00
- Read time: 1 min
- Topics: la28, small business, olympic branding, made for two eight, homeboy industries, los angeles olympics, business, local
## LA28 Branding Initiative
LA28 launches a program for small businesses to use its emblem on locally made products starting in 2027.
## Small Business Eligibility
Businesses must qualify as small businesses under Small Business Administration standards to obtain the license.
## Homeboy Industries
Homeboy Industries provides officially endorsed apparel and accessories with Olympics logos.
## Homeboy Industries Background
Homeboy Industries has been helping formerly gang-involved or incarcerated people since 1988.
## CEO Statement
LA28 CEO says the program gives local businesses a global stage for the Olympics.

> Reynold Hoover, chief executive of the organizing committee, said in a statement: 'Made for Two Eight puts the LA28 brand directly into the hands of our diverse local manufacturers. When visitors arrive from around the globe, they’ll take home the authentic creativity of Angelenos.'
## Key takeaway

LA28 allows small businesses to use its emblem on locally made products starting in 2027 for the 2028 Olympics.