# Laid Off or Burned Out? Turn Expertise Into Business in 3 Steps

> Layoffs or burnout? Turn your expertise into a business in 3 steps.
- Title: Laid Off or Burned Out? Turn Expertise Into Business in 3…
- Summary: Layoffs or burnout? Turn your expertise into a business in 3 steps. brian honigman, layoff, burnout · reported by Inc.
- Keywords: brian honigman, layoff, burnout, expertise, business, consultant, fractional leader, coaching, entrepreneur, career transition, skills, reputation
- Source: Inc — https://inc.com/brian-honigman/laid-off-or-burned-out-your-expertise-can-become-a-business-in-3-steps/91426805
- Read time: 1 min
- Topics: brian honigman, layoff, burnout, expertise, business, consultant, fractional leader, coaching, entrepreneur, career transition, skills, reputation
## Position yourself
Layoffs or burnout? Turn your expertise into a business in 3 steps.
## Positioning is key
Positioning finds the clear and unique way to describe your expertise for the right buyer.
## Translate experience
Convert your career skills, accomplishments, and reputation into a sellable product.
## Find your niche
Identify industries, titles, responsibilities, and tools to define your unique expertise.
## Choose your role
Select titles like operations consultant or fractional VP of operations for self-employment.
## Market your expertise
Use positioning statements on LinkedIn, websites, and conversations to attract clients.
## Connect with buyers
Address real customer needs through your unique experience and skills.
## Build your business
Turn your expertise into a business by packaging it around client needs in 3 steps.
## Key takeaway

Layoffs or burnout? Turn your expertise into a business in 3 steps.