# Lamar Jackson Meets Brazil Fans

> Ravens QB Lamar Jackson to play first NFL game in Rio de Janeiro after viral Brazil fanbase.
- Title: Lamar Jackson Meets Brazil Fans · The Banner | Shortify
- Summary: Ravens QB Lamar Jackson to play first NFL game in Rio de Janeiro after viral Brazil fanbase. Lamar Jackson will play the Dallas Cowboys in Rio de Janeiro…
- Keywords: lamar jackson, ravens, dallas cowboys, rio de janeiro, nfl, brazil, global market program, fandom, news, local, Lamar, Jackson
- Source: The Banner — https://thebanner.com/sports/ravens-nfl/ravens-cowboys-brazil-nfl-international-growth-DSDMYF5UFZH3JHMY22H5PC2FEM
- Author: Giana Han
- Published: 2026-09-25T09:30:00+00:00
- Read time: 1 min
- Topics: lamar jackson, ravens, dallas cowboys, rio de janeiro, nfl, brazil, global market program, fandom, news, local
## Brazil fell for Lamar Jackson from afar
Brazilian fans grew Lamar Jackson’s following without Jackson knowing it, starting in 2024.

> Brazil? Man, that’s dope. I gotta go to Brazil.
## Jackson’s viral response
Jackson’s surprise comment went viral, with fans writing 'Come to Brasil and Brasil te ama' in comments.

> Brazil? Man, that’s dope. I gotta go to Brazil.
## Ravens play first NFL game in Rio
The Ravens will play the Dallas Cowboys in Rio de Janeiro on Sunday, the first NFL game ever held in the city.
## NFL growing in Brazil
The NFL has 35 million fans in Brazil, with social media driving interest and growth.
## Ravens fanbase in Brazil
Ravens fans in Brazil see Jackson’s unpredictability as a 'jogo bonito' like Ronaldinho and Neymar.
## Ravens marketing strategy
The Ravens monitor fan accounts, locations, and jersey sales to track Brazil fanbase growth.
## Ravens and Cowboys competition
The Ravens will compete with the Cowboys for fans in Rio de Janeiro, Brazil.
## Global Market Program teams
The Eagles, Patriots, Dolphins, and Lions have Global Market Programs in Brazil after the first game.
## Ravens market expansion
The Ravens may add Brazil as a market after the game, with 80% of fans expected to be first-timers.
## Jackson’s perspective
Jackson said, 'This is America. That’s Brazil. So we’ll see.'

> This is America. That’s Brazil. So we’ll see.
## Ravens fan expectations
Santos believes Ravens fans will outnumber Cowboys fans in Rio de Janeiro.
## Ravens market strategy
The Ravens will monitor Brazil as a potential market, with 41% of NFL fans in Brazil not attached to a team.
## Key takeaway

Lamar Jackson will play the Dallas Cowboys in Rio de Janeiro, Brazil, for the first NFL game in the city, after Brazilian fans grew his following through social media.