# Lando Norris invests in hospitality company

> Lando Norris joins £20m funding round for Seat Unique, a UK ticketing platform targeting £500m valuation.
- Title: Lando Norris invests in hospitality company · Motorsport
- Summary: Lando Norris joins £20m funding round for Seat Unique, a UK ticketing platform targeting £500m valuation. Lando Norris invested in Seat Unique, a UK…
- Keywords: lando norris, seat unique, mcclaren, hospitality, ticketing, premium seating, sports, cars, Lando, Norris, invests, company
- Source: Motorsport — https://motorsport.com/f1/news/lando-norris-makes-big-business-move-with-investment-in-500m-hospitality-company/10865045
- Author: Alex Harrington
- Published: 2026-10-13T23:19:25+00:00
- Read time: 1 min
- Topics: lando norris, seat unique, f1, mcclaren, hospitality, ticketing, premium seating, sports, cars
## Lando Norris investment
Lando Norris, the reigning Formula 1 champion, joined a £20m funding round for Seat Unique, a UK-based ticketing platform.
## Seat Unique's business
Seat Unique runs a marketplace for licensed premium seating at high-end events, including UEFA Euro 2028 and a boxing match.
## Investment details
The investment came from The Players' Fund, which previously brought Harry Kane and Ben Stokes as stakeholders.
## Valuation target
Seat Unique aims for a £500m valuation and £350m annual revenue by the end of a three-year cycle.
## Key takeaway

Lando Norris invested in Seat Unique, a UK hospitality company with £500m valuation target, to expand premium event experiences.