# Las Vegas bets on value over luxury

> Resorts World's leader says the city lost its way by chasing high prices instead of delivering customer value.
- Title: Las Vegas bets on value over luxury · Newsweek | Shortify
- Summary: Resorts World's leader says the city lost its way by chasing high prices instead of delivering customer value. Las Vegas needs to refocus on affordable…
- Keywords: resorts world, las vegas, carlos castro, hospitality, pricing strategy, customer value, tourism, economic challenges, service quality, safety, Las, Vegas
- Source: Newsweek — https://newsweek.com/resorts-world-bets-on-value-as-las-vegas-evolves-12452633
- Published: 2026-09-16T20:55:25+00:00
- Read time: 1 min
- Topics: resorts world, las vegas, carlos castro, hospitality, pricing strategy, customer value, tourism, economic challenges, service quality, safety
## Vegas faced a tough 2025
Summer was especially challenging as price-conscious travelers shopped around and Canadian visitors stayed away due to political tensions.

> 2025 was a challenging year, [especially] over the summer
## The city lost sight of value
Las Vegas raised prices without delivering corresponding value, forgetting that travelers want to get more for their money while properties still need to be profitable.

> When we all travel, we want to get value for our dollar.
## Value means more than room rates
Resorts World must balance revenue with affordability across rooms, beverages, room service, and mini bars to give guests genuine value.

> We have to be mindful of the value proposition that we're providing
## The strategy started working
Business picked up this summer after Resorts World adjusted its approach, though conditions remained challenging.
## Safety and service must improve
Castro says Las Vegas needs to reinvest in properties, support law enforcement, and deliver excellent service to become the safest city with the best hospitality in the world.

> Las Vegas has to take a step back and get back to our core
## Innovation follows the basics
When Las Vegas delivers safety, service, and quality assets, innovation and investment will follow naturally.

> I think innovation will come. I think people will come and make an investment.
## Key takeaway

Las Vegas needs to refocus on affordable value, safety, and service quality to compete for travelers.