# Latin Music Revenue Surpasses U.S. Market

> Latin music revenue hits $542.2m, outpacing U.S. market for 13th straight year.
- Title: Latin Music Revenue Surpasses U.S. Market · Rolling Stone
- Summary: Latin music revenue hits $542.2m, outpacing U.S. market for 13th straight year. Latin music revenue reached $542.2 million in first half of 2026, growing…
- Keywords: latin music, riaa, streaming, vinyl, bad bunny, karol g, shakira, super bowl, touring revenue, deportation, Latin, Music
- Source: Rolling Stone — https://rollingstone.com/music/music-latin/latin-music-revenue-2026-growth-outpacing-u-s-market-1235631280
- Author: Julyssa Lopez
- Published: 2026-09-25T13:15:00+00:00
- Read time: 1 min
- Topics: latin music, riaa, streaming, vinyl, bad bunny, karol g, shakira, super bowl, touring revenue, deportation
## Latin Music Revenue Growth
Latin music revenue reached $542.2 million in first half of 2026, up 8.6 percent year-over-year.
## Streaming Dominates Latin Music
96 percent of Latin music revenue came from streaming, with paid subscriptions up 12.4 percent to $308.4 million.
## Vinyl Surges in Latin Music
Vinyl revenue grew 245.8 percent to $13.7 million, with syncs doubling over 104.2 percent.
## Latin Music Cultural Impact
Bad Bunny’s Super Bowl performance and tour grossed $467.5 million, making him the first Latin artist to exceed $1 billion in touring revenue.
## Latin Artists' Global Success
Karol G’s 'BbY WoW' held the longest consecutive run at Number One on Global Spotify for 2026, while Shakira’s 'Dai Dai' topped the Billboard Global 200 for seven weeks.
## Artist Response to Deportation Concerns
Bad Bunny skipped U.S. tours to protect fans from ICE, stating concerns about ICE presence at concerts.

> There was the issue of, like, fucking ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about
## Key takeaway

Latin music revenue reached $542.2 million in first half of 2026, growing 8.6% year-over-year and accounting for 9.1% of U.S. recorded music revenue.