# Latin Touring Boom > Latin artists now dominate global tours with record sales and new arenas across Latin America. - Title: Latin Touring Boom · Billboard | Shortify - Summary: Latin artists now dominate global tours with record sales and new arenas across Latin America. Latin artists gross over $100 million each in 2024, driving… - Keywords: bad bunny, shakira, luis miguel, karol g, peso pluma, zignia live, ocesa, live nation, arena guadalajara, estadio bbva, mexico city, medellin - Source: Billboard — https://billboard.com/pro/inside-latin-touring-boom - Author: Steve Knopper - Published: 2026-10-08T20:04:08+00:00 - Read time: 1 min - Topics: bad bunny, shakira, luis miguel, karol g, peso pluma, zignia live, ocesa, live nation, arena guadalajara, estadio bbva, mexico city, medellin ## Latin Touring Surge Latin artists now gross over $100 million each in 2024, with Bad Bunny, Luis Miguel, and Karol G leading the charge. > In 2024, Luis Miguel, Bad Bunny and Karol G were among the five performers who grossed over $100 million apiece, according to Billboard Boxscore ## Madrid Arena Growth Movistar Arena in Madrid sold out six Latin American concerts in 2019, now expects 55 to 60 shows this year. > In 2019, the venue that holds more than 17,000 fans put on six concerts by Latin American music stars; this year, that number will be 55 to 60 ## Spanish Audience Boost Spanish-speaking audiences outperform English-speaking ones for Latin artists, with higher ticket sales and attendance. > The audience is bigger when a Spanish speaker is performing than when an English speaker is performing ## New Arenas in Latin America Latin American cities are building new arenas, including a 21,000-capacity venue in São Paulo and a 40,000-seat open-air arena in Medellín. > In July, Live Nation announced it is partnering with a São Paulo city district to build a 21,000-capacity venue; OCESA Colombia is celebrating the one-year anniversary of its Vive Claro Distrito Cultural open-air arena that fits 40,000 and has moved over 300,000 tickets in the past 12 months ## Industry Shift Agents and managers now see real economic viability in Latin American tours, with growing confidence in the market. > They’re looking at the numbers that the Latin artists are producing and the kind of money they’re making in these markets and they’re starting to understand there’s real economic viability here ## Mexico's Infrastructure Mexico has new venues like Arena Guadalajara and Estadio BBVA, attracting international stars such as Shakira and Paul McCartney. > In Mexico, more artists have been willing to tour, according to Alejandro Arce Saldivar, director general of regional arena promoter Zignia Live, because of newer venues like Arena Guadalajara (which opened a year ago with a Maroon 5 concert) and 11-year-old Estadio BBVA in Monterrey (where Paul McCartney and Shakira have performed) ## Global Touring Demand Latin artists are selling out arenas in Europe, with Rosalía and others drawing large crowds in Paris, Milan, and Amsterdam. > Latin American stars such as Maluma, Rauw Alejandro and Rosalía have sold out arenas throughout Europe recently, and not just in Spain but in Paris, Milan and Amsterdam ## Logistics Challenges Touring logistics remain difficult, with gear transport and local infrastructure gaps affecting international artists. > When an artist comes from beneath the stage, like in a K-pop show, they might need seven lifts, they might be available in Argentina, but not São Paulo, [or] Mexico City, [or] Bogotá ## Key takeaway Latin artists gross over $100 million each in 2024, driving new arenas and infrastructure in Latin America.