# LeBron James Auctions Custom Mercedes-Maybach

> LeBron James sells custom Mercedes-Maybach for I Promise foundation.
- Title: LeBron James Auctions Custom Mercedes-Maybach · Maxim
- Summary: LeBron James sells custom Mercedes-Maybach for I Promise foundation. LeBron James is auctioning his one-of-a-kind custom Mercedes-Maybach S680 to fund his I…
- Keywords: lebron james, mercedes-maybach s680, i promise foundation, nba, retromobile new york, gooding christie's, LeBron, James, Auctions, Custom, Mercedes-Maybach, Maxim
- Source: Maxim — https://maxim.com/rides/lebron-james-is-auctioning-off-his-one-of-a-kind-custom-mercedes-maybach
- Published: 2026-10-16T10:00:00+00:00
- Read time: 1 min
- Topics: lebron james, mercedes-maybach s680, i promise foundation, nba, retromobile new york, gooding christie's
## LeBron James Auctions Custom Mercedes-Maybach
LeBron James is auctioning his one-of-a-kind custom Mercedes-Maybach S680 at Gooding Christie's Retromobile New York.
## S680 Features King James Personal Touches
The car includes a non-metallic ivory exterior, King James crown logo, and birth dates of his three children.
## Auction Benefits I Promise Foundation
Proceeds from the sale will fund LeBron James Family Foundation's I Promise program for student educational success.
## Sister Car Also Up For Auction
Gooding Christie's will auction an identical sister car created through Mercedes' Manufaktur Made to Measure program.
## Key takeaway

LeBron James is auctioning his one-of-a-kind custom Mercedes-Maybach S680 to fund his I Promise foundation.