# LeBron's Taco Tuesday comeback seven years later

> LeBron James celebrates the viral trend he tried to trademark, partnering with San Diego's Mike's Red Tacos.
- Title: LeBron's Taco Tuesday comeback seven years later | Shortify
- Summary: LeBron James celebrates the viral trend he tried to trademark, partnering with San Diego's Mike's Red Tacos. LeBron James is embracing 'Taco Tuesday' again…
- Keywords: lebron james, taco tuesday, trademark rejection, mikes red tacos, san diego, pasadena, nba, philadelphia 76ers, los angeles lakers, viral trend, news, entertainment
- Source: California Post — https://nypost.com/2026/09/15/sports/lebron-james-brings-back-familiar-trend-on-taco-tuesday-with-help-from-mikes-red-taco
- Published: 2026-09-16T03:14:05+00:00
- Read time: 1 min
- Topics: lebron james, taco tuesday, trademark rejection, mikes red tacos, san diego, pasadena, nba, philadelphia 76ers, los angeles lakers, viral trend, news, entertainment
## LeBron revives Taco Tuesday
Seven years after failing to trademark 'Taco Tuesday,' LeBron James posted a video of himself eating three plates of tacos at San Diego's Mike's Red Tacos.

> You know what today is. It's Taco Tuesday.
## Why the trademark failed
The U.S. Patent and Trademark Office rejected James' application because 'Taco Tuesday' is a widely used, commonplace term that expresses enthusiasm for tacos on a dedicated weekday.

> The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources.
## James wanted legal protection
According to ESPN's Dave McMenamin, James sought the trademark to protect himself from being sued for using the term 'Taco Tuesday' on social media.
## Partnership with Mike's Red Tacos
James partnered with Mike's Red Tacos, a San Diego establishment opening a new location in Pasadena. He praised how tacos bring people together and create traditions.

> I love tacos, and I especially love how they bring people together.
## New chapter with the 76ers
James is two weeks away from joining the Philadelphia 76ers for training camp after signing a two-year, eight million dollar deal with a player option this past July.
## Lakers legacy in numbers
During his eight years with the Lakers, James averaged 25.9 points, 7.9 assists, and 7.7 rebounds. He led them to the 2020 championship, earning Finals MVP.
## Key takeaway

LeBron James is embracing 'Taco Tuesday' again after the U.S. Patent and Trademark Office rejected his trademark attempt, calling it a commonplace term.