# Letterboxd users pool money to buy platform

> Letterboxd users launch campaign to buy platform from Tiny.
- Title: Letterboxd users pool money to buy platform · AV Club
- Summary: Letterboxd users launch campaign to buy platform from Tiny. Letterboxd users are raising funds through a grassroots campaign to purchase the platform from…
- Keywords: letterboxd, tiny, intrinsic entertainment collaborative, wefunder, gofundme, film fans, 30 million users, entertainment, culture, users, pool, money
- Source: AV Club — https://avclub.com/letterboxd-grassroots-campaign-sale
- Read time: 1 min
- Topics: letterboxd, tiny, intrinsic entertainment collaborative, wefunder, gofundme, film fans, 30 million users, entertainment, culture
## Letterboxd users attempt to pool money
Letterboxd users are trying to buy the platform from its Canadian holding company Tiny by making a minimum $100 investment or donating $1 or more.

> The valuation of Letterboxd reflects the years of creative labor users have contributed to building the platform
## Tiny holds controlling stake in platform
Tiny, the Canadian holding company with a controlling stake in Letterboxd, has been shopping the platform to interested parties for months.
## Letterboxd has 30 million users
Letterboxd has a staggering 30 million users, according to Inc, and is a space where celebrity users drop hot takes on films.
## Celebrities use platform for reviews
Celebrities like Charli xcx, Rachel Sennott, Martin Scorsese, and Francis Ford Coppola share their top four movies on red carpets and film credits.
## Users want to preserve platform
Movie fans from casual viewers to cinephiles are desperate to preserve the platform amid studio acquisition risks.
## Campaign aims to prevent studio control
The campaign seeks to ensure the platform remains user-owned, not controlled by studios that could exploit its content.
## Key takeaway

Letterboxd users are raising funds through a grassroots campaign to purchase the platform from its Canadian holding company Tiny.