# Level-5's CEO says sorry for the AI in its showcase

> Fans spotted generative AI all over Level-5's comeback showcase, and the boss owned up within days.
- Title: Level-5's CEO says sorry for the AI in its showcase | Shortify
- Summary: Fans spotted generative AI all over Level-5's comeback showcase, and the boss owned up within days. Hino says AI touched the presentation footage only, and…
- Keywords: level-5, generative ai, game development, professor layton, backlash, technology, news, Level-5's, CEO, sorry, showcase, Eurogamer
- Source: Eurogamer — https://eurogamer.net/level-5-ceo-apologises-generative-ai-professor-layton-yo-kai-watch
- Published: 2026-09-13T15:32:39.974+00:00
- Read time: 1 min
- Topics: level-5, generative ai, game development, professor layton, backlash, technology, news
## The comeback that soured
Level-5 came back swinging with Professor Layton, Decapolice and Yo-Kai Watch. Within a week the talk was about the AI in the footage, not the games.

> But seeing this much blatant genAI being used across their games… yeah, this ain't it.
## Fans called it first
Viewers of the digital showcase flagged suspected undisclosed AI, pointing at official trailers where a character's face shifted from one day's version to the next.
## Hino confirms and apologises
President and CEO Akihiro Hino posted on X that AI was used inside the event footage, and that he wanted to explain rather than let it sit.

> It appears that some people felt uncomfortable about this, so I deeply apologise
## It was for the spectacle
Hino framed the AI work as an experiment with the latest tools, done to make the presentation flashier than it would otherwise have been.

> It was entirely due to the desire to make the presentation more spectacular
## The games are human-made
Scenarios, character designs and basic settings all come from people, Hino insists. AI is aimed at grunt work like turning original artwork into polygons.

> Please rest assured that no simplistic AI-generated output data is included in the games that are released.
## Five years down to two
The AI trial and error ties into Level-5's goal of cutting development time from five years to two. Krafton, Square Enix and EA are betting on the same tech.

> We will take this as a lesson and carry it forward to the next one
## Key takeaway

Hino says AI touched the presentation footage only, and that scenarios, character designs and settings in the games are all human work.