# Levi's 1980s Denim Trend Returns

> Levi's relists shares as 1980s denim trend resurges.
- Title: Levi's 1980s Denim Trend Returns · BBC News | Shortify
- Summary: Levi's relists shares as 1980s denim trend resurges. Levi's relists shares on NYSE as 1980s denim style returns, driven by millennials and Gen Z.
- Keywords: levis, denim, 1980s, stock market, nyse, millennials, gen z, mom jeans, 501 jeans, acid wash, business, finance
- Source: BBC News — https://bbc.com/news/business-47573408
- Published: 2019-03-17T00:38:05+00:00
- Read time: 1 min
- Topics: levis, denim, 1980s, stock market, nyse, millennials, gen z, mom jeans, 501 jeans, acid wash, business, finance
## Levi's relists shares
Levi's will relist shares on the New York Stock Exchange after leaving the public market in 1985.
## 1980s denim trend returns
Global jeans sales grew 4.3% in 2017-18, with US sales rising 2.2% after four years of decline.
## 501 jeans resurgence
The 1980s 501 jeans, featured in 'Friends' and '90210', return in lighter blue washes.
## Mom jeans trend
High-waisted 'mom' jeans with relaxed legs gain popularity among models and influencers.
## Acid wash revival
Actress Shailene Woodley wears acid wash jeans, signaling a trend that hasn't yet reached mass market.
## Millennials and Gen Z drive trend
Millennials and Gen Z want to connect with 1980s culture, driving demand for vintage denim styles.
## Levi's financial growth
Levi's US turnover grew from $4.4bn four years ago to $5.5bn, reflecting the denim trend's impact.
## Fashion analyst insights
Retail analysts say Levi's is in a good position to monetize the 'mom' jean trend and grow the business.
## Trend sustainability
Levi's is a short or medium-term investment as denim popularity will eventually wane again.
## Key takeaway

Levi's relists shares on NYSE as 1980s denim style returns, driven by millennials and Gen Z.