# LG Electronics India Q2FY27 Growth Strategy

> LG Electronics India boosts revenue with premiumization strategy amid margin pressures.
- Title: LG Electronics India Q2FY27 Growth Strategy · mint | Shortify
- Summary: LG Electronics India boosts revenue with premiumization strategy amid margin pressures.
- Keywords: lg electronics india, q2fy27, revenue growth, ebitda margin, premiumization, mass premium strategy, home appliances, tv revenue, mint
- Source: mint — https://livemint.com/market/mark-to-market/lg-electronics-india-q2fy27-results-premiumization-mass-premium-strategy-revenue-growth-ebitda-margin-home-appliances-11794289508385.html
- Published: 2026-11-10T07:01:56+00:00
- Read time: 1 min
- Topics: lg electronics india, q2fy27, revenue growth, ebitda margin, premiumization, mass premium strategy, home appliances, tv revenue, money, business
## Q2FY27 Performance
LG Electronics India reported 20% year-on-year revenue growth to ₹7,380 crore in Q2FY27.
## Core Growth Drivers
Home appliances and air solutions revenue grew 21% to ₹4,772 crore with double-digit growth in washing machines, refrigerators and air conditioners.
## Premiumization Strategy
French-door refrigerators and large-capacity washing machines improve product mix while Essential series captures first-time buyers.
## Margin Challenges
Raw material costs increased 20% year-on-year leading to 52-basis-point gross margin contraction.
## Key takeaway

LG Electronics India reported 20% year-on-year revenue growth to ₹7,380 crore in Q2FY27, driven by premiumization and mass-premium strategies while maintaining 9.5% Ebitda margin.