# LifeSaver CEO: We Don't Want ISA in Every Car

> LifeSaver CEO says intelligent speed limiters target unsafe drivers, not all vehicles.
- Title: LifeSaver CEO: We Don't Want ISA in Every Car · Road & Track
- Summary: LifeSaver CEO says intelligent speed limiters target unsafe drivers, not all vehicles.
- Keywords: lifesaver, intelligent speed limiter, active isa, super speeders, federal mandate, state programs, car safety, speeding laws, Road & Track
- Source: Road & Track — https://roadandtrack.com/news/a74422789/intelligent-speed-limiter-lifesaver-ceo-interview
- Author: Emmet White
- Published: 2026-11-13T17:00:09+00:00
- Read time: 1 min
- Topics: lifesaver, intelligent speed limiter, active isa, super speeders, federal mandate, state programs, car safety, speeding laws, cars, sports
## LifeSaver CEO on speed limiters
Michael Travars, president of LifeSaver, says they don't want intelligent speed limiters in every car.

> We don't want this in every car. We actually don't want the European mandate of ISA in every single vehicle.
## European vs US approach
The EU mandated passive ISA systems in 2024, while US states like New York pilot programs for super speeders.
## How ISA works
ISA devices use GPS to prevent speeding, with a programmable margin of a few miles per hour over limits.
## Cost and features
LifeSaver ISA costs about $6 per day to operate and includes rpm-limiting to soften acceleration.
## Installation process
The device requires car-specific tuning, similar to race car adjustments, to measure acceleration rates.
## Current customers
LifeSaver serves teens, fleets, and super speeders, focusing on high-risk drivers rather than all vehicles.
## State programs
Virginia requires super speeders to install ISA devices by July 2026, with seven states in talks about similar laws.
## Federal vs state role
Travars wants federal guidelines for device standards but states to manage their own programs.

> I would love to see federal minimum guidelines as to, what the device must do, how many miles it must be accurate for, a certification process; those kinds of things belong at the federal level.
## Why not enthusiasts?
US driving culture differs from Europe, so ISA targets unsafe drivers, not enthusiasts.

> These aren't traps. These aren't the devices where they report to insurance companies to increase your rates.
## Key takeaway

LifeSaver CEO states their intelligent speed assistance devices are for high-risk drivers only, not universal mandates.