# Lil Baby Defends Hip-Hop Sales Decline

> Lil Baby says hip-hop sales dropped since 2020, not his own fall from grace.
- Title: Lil Baby Defends Hip-Hop Sales Decline · Complex | Shortify
- Summary: Lil Baby says hip-hop sales dropped since 2020, not his own fall from grace. Lil Baby claims hip-hop sales have declined since 2020, arguing that street…
- Keywords: lil baby, hip hop, sales decline, dead fresh, fresh album, my turn album, 2020 sales, music, Complex
- Source: Complex — https://complex.com/music/a/jose-martinez/lil-baby-hip-hop-fell-off-fresh-sales
- Published: 2026-11-13T04:41:37.901+00:00
- Read time: 1 min
- Topics: lil baby, hip hop, sales decline, dead fresh, fresh album, my turn album, 2020 sales, culture, music
## Lil Baby Pushes Back on Fall Claims
Lil Baby told DJ Clue hip-hop sales have declined since 2020, not his own fall from grace.

> Nobody does the numbers that they did in 2020
## Hip-Hop Sales Compared to 2020
Lil Baby said hip-hop sales dropped from 2020 levels, with My Turn selling 2.63 million equivalent album units.

> Hip-hop not there. I don’t care what song you put out. It’s just not there right now
## Street Rapper Sales Shift
Lil Baby noted street rappers used to sell 200,000 to 300,000 units, but now fewer artists reach that level.

> It wasn’t nobody rapping on our level, selling 200,000, 300,000
## Violent Content Theory
Lil Baby claims violent subject matter in hip-hop has pushed the genre away from top sales positions.

> From feel good music to kill kill music, so when the kill kill music became the No. 1 music, that’s why I think it became the agenda
## Dead Fresh as Return to Feel Good
Lil Baby says his new album 'Fresh' track 'Dead Fresh' brings back feel-good hip-hop music.

> Hip-hop is lacking feel-good music
## Key takeaway

Lil Baby claims hip-hop sales have declined since 2020, arguing that street rappers no longer sell as many units as they did in 2020.