# London NFL games hit by anger over ticket prices > Thousands of unsold seats and slashed prices mark a shift for the NFL's most popular international market. - Title: London NFL games hit by anger over ticket prices · BBC Sport - Summary: Thousands of unsold seats and slashed prices mark a shift for the NFL's most popular international market. NFL London games face slow ticket sales and fan… - Keywords: nfl, london, ticket prices, washington commanders, indianapolis colts, philadelphia eagles, jacksonville jaguars, wembley, tottenham hotspur stadium, fan anger, sports, games - Source: BBC Sport — https://bbc.co.uk/sport/american-football/articles/cqwyrlk27e7ro - Published: 2026-10-04T20:36:03.347+00:00 - Read time: 3 min - Topics: nfl, london, ticket prices, washington commanders, indianapolis colts, philadelphia eagles, jacksonville jaguars, wembley, tottenham hotspur stadium, fan anger, sports ## London NFL games once sold out instantly All forty-three NFL games at Wembley, Twickenham and Tottenham Hotspur Stadium have been near capacity. The UK fanbase has grown to eighteen point six million, with four point five million considered avid fans. ## But this year's games have unsold seats The Philadelphia Eagles and Jacksonville Jaguars game at Tottenham sold out in hours. But the Washington Commanders versus Indianapolis Colts game on Sunday only reached sixty thousand nine hundred seven after prices were slashed. ## Tickets dropped in price twice Tickets went on sale in July at seventy-nine to two hundred forty-five pounds. The NFL dropped prices in late August and again last week, meaning some fans paid one hundred eighty-five pounds while others paid seventy-nine pounds. ## Prices have risen far above inflation In two thousand nineteen, tickets ranged from fifty-five to one hundred twenty-five pounds. UK inflation has risen by about thirty-two point four percent since then, but the cheapest NFL London tickets have risen by forty-three point nine percent. ## Most expensive tickets up ninety-six point five percent The most expensive NFL London tickets have seen a ninety-six point five percent price hike since two thousand nineteen. Matt Cullen, who has travelled from Cambridge to most London games, said the prices are mind-boggling and feel like a money-grab. > I find the prices now mind-boggling. It's so far above the rate of inflation that it just feels like a money-grab. ## Season-ticket packages were scrapped Season-ticket packages that guaranteed seats for each London game with a discount were available until the two thousand twenty-four season. Cullen, a former season-ticket holder, said scrapping them felt like a kick to the head for loyal fans. > It felt like a kick to the head for a lot of loyal fans who'd supported the games for a long time and spent a lot of money. ## London gets weaker teams than new markets Australia hosted a divisional clash between the San Francisco forty-niners and Los Angeles Rams last month. Baltimore Ravens and Dallas Cowboys played in Brazil last week. The best team coming to London this year is Philadelphia, who reached two of the past four Super Bowls. ## Scrapping season tickets opened it up Dave, another former season-ticket holder from Chorley, said removing season tickets meant loyal fans were not wanted because they did not spend money on merchandise. But he acknowledged it opened opportunities for more fans to attend, calling it a double-edged sword. > It's a double-edged sword. ## Fans still celebrate the game itself Dozens of fans at Sunday's game were unaware ticket prices had dropped and did not care. Dave said the London games remain one of the greatest sporting events for neutrals, where tens of thousands watch teams they do not support. > It's still one of the greatest sporting events that neutrals can go to. ## Colts beat Commanders thirty to thirteen Indianapolis beat Washington thirty to thirteen on Sunday. Jonathan Taylor ran in two touchdowns for the Colts. Athan Kaliakmanis, replacing injured Marcus Mariota, made a forty-seven-yard touchdown pass to Treylon Burks in the third quarter. ## Celebrity presence keeps fans coming Olympian Simone Biles travelled to London to support her husband Jonathan Owens, a safety for the Colts. As long as stars show up at NFL games, international fans will want to be there too, despite anger over ticket pricing. ## Key takeaway NFL London games face slow ticket sales and fan anger over price hikes, despite the UK fanbase reaching eighteen point six million.