# Louisville puts XRP on Denny Crum Court

> Ripple is buying a bigger place in college sports, and Louisville basketball is the latest stage.
- Title: Louisville puts XRP on Denny Crum Court | Shortify
- Summary: Ripple is buying a bigger place in college sports, and Louisville basketball is the latest stage. Louisville’s Ripple deal puts a major crypto brand on its…
- Keywords: louisville basketball, crypto, xrp, college sports, ripple, sports, Louisville, puts, Denny, Crum, Court, Louisville Cardinals On SI
- Source: Louisville Cardinals On SI — https://si.com/college/louisville/louisville-basketball-embraces-digital-finance-with-ripple-partnership-and-xrp-court-logo-on-denny-crum-court-01m2jqdssfwc
- Published: 2026-09-15T19:26:20+00:00
- Read time: 1 min
- Topics: louisville basketball, crypto, xrp, college sports, ripple, sports
## Ripple joins Louisville
Louisville Athletics announced a multi-year partnership with Ripple, the blockchain finance company behind new XRP branding for Cardinals basketball.
## XRP hits the court
The XRP logo will appear on Denny Crum Court at the KFC Yum! Center. The existing Denny Crum Court logo will stay inside the 3-point arc.

> XRP is the cryptocurrency that will be the featured logo on Denny Crum Court
## Why XRP matters
XRP is pitched as a faster, cheaper way to move money worldwide. The piece notes that transactions settle in 3 to 5 seconds and XRP ranks among the top five cryptocurrencies.
## Terms stay private
Louisville did not release the value of the deal. Ripple has already made splashy college sports buys at Florida football and Kansas basketball.
## Ripple wants college fans
The deal fits Ripple’s push into college athletics, where trusted brands, packed arenas, and national TV windows can put XRP in front of loyal fan bases.
## Education is included
Ripple will also support finance and technology education for Louisville athletes and the campus community, covering both traditional finance and digital assets.
## Louisville sees brand value
Athletic director Josh Heird framed the deal as proof of Louisville basketball’s reach and tradition, while saying it still honors Denny Crum’s legacy.

> Ripple was very intentional about aligning with premier basketball brands
## Learfield sells the stage
Kim Damron of Learfield said Louisville gives brand partners a way to reach fans locally and nationally, making the Cardinals a strong platform for XRP.

> Louisville is among the most respected programs in college basketball
## Season starts soon
Fans will see Louisville men’s basketball back at the KFC Yum! Center for an Oct. 28 exhibition against Mercyhurst, then the Nov. 2 regular season opener.
## Key takeaway

Louisville’s Ripple deal puts a major crypto brand on its basketball court while tying the partnership to athlete education.