# Lula plans staff overhaul for fourth term

> Lula may shift presidential staff duties to loyal ally Paulo Pimenta for social media and private schedule.
- Title: Lula plans staff overhaul for fourth term · valorinternational
- Summary: Lula may shift presidential staff duties to loyal ally Paulo Pimenta for social media and private schedule.
- Keywords: presidential staff, lula, paulo pimenta, social media, fourth term, workers' party, centrão, brazil, valorinternational
- Source: valorinternational — https://valorinternational.globo.com/politics/news/2026/11/12/lula-weighs-shake-up-of-presidential-staff-for-fourth-term.ghtml
- Published: 2026-11-12T14:57:06.596+00:00
- Read time: 1 min
- Topics: presidential staff, lula, paulo pimenta, social media, fourth term, workers' party, centrão, brazil, business, money
## Lula considers staff shake-up
President Lula is considering a shake-up of his personal staff that could give a close political ally responsibility for his private schedule and social media presence.
## Pimenta as communications candidate
Paulo Pimenta, the government’s leader in the Lower House of Congress and a former presidential communications chief, has emerged as a possible candidate for the role.
## Separating personal and official duties
The proposed arrangement would separate responsibility for Lula’s personal engagements from his official schedule, while reshaping oversight of his digital communications.
## Lula’s social media strategy
Lula has begun setting aside the first part of his mornings to record videos and take selfies to improve his communication with online audiences.
## Pimenta’s loyalty to Lula
Pimenta lost his bid for a Senate seat in Rio Grande do Sul and is widely expected to receive a position in the next administration.
## Pimenta’s relationship with first lady
Pimenta developed a close relationship with first lady Rosângela da Silva, known as Janja, while heading Secom.
## Lula’s personal office leadership
After Marco Aurélio Santana Ribeiro left the position in July, Lula appointed his former deputy, Oswaldo Malatesta Neto, to the job the following month.
## Key takeaway

Lula considers appointing close ally Paulo Pimenta to manage his social media and private schedule for fourth term.