# Lula targets non-voters to flip runoff

> Lula plans to mobilize non-voters and seniors to overturn Brazil's first-round election result.
- Title: Lula targets non-voters to flip runoff · MercoPress | Shortify
- Summary: Lula plans to mobilize non-voters and seniors to overturn Brazil's first-round election result. Lula aims to win the runoff by targeting non-voters and…
- Keywords: lula da silva, flavio bolsonaro, brazil, runoff election, non-voters, seniors, news, world, politics, Lula, targets, flip
- Source: MercoPress — https://en.mercopress.com/2026/10/06/lula-targets-non-voters-and-over-70s-to-overturn-the-first-round-result
- Read time: 1 min
- Topics: lula da silva, flavio bolsonaro, brazil, runoff election, non-voters, seniors, news, world, politics
## First-round result
Lula finished almost two points behind Senator Flávio Bolsonaro in the first round.
## Historic challenge
Since Brazil returned to direct presidential elections in 1989, no second-place candidate has won the runoff.
## Targeting seniors
Lula focuses on mobilizing people over 70, who have 60% abstention rate in voting.
## Lula's strategy
Lula plans to appeal to centrist voters and consider appointing Geraldo Alckmin as finance minister.
## Bolsonaro's position
Bolsonaro seeks Republicanos party support and claims Lula links him to organized crime in Rio.
## Runoff debate
The first runoff debate is scheduled for Sunday 11, with both candidates planning to attend.
## Key takeaway

Lula aims to win the runoff by targeting non-voters and people over 70 after finishing second in the first round.