# Lyft Tests New Ad Placement

> Lyft tests prominent ad unit for brands on home screen.
- Title: Lyft Tests New Ad Placement · Adweek | Shortify
- Summary: Lyft tests prominent ad unit for brands on home screen. Lyft is testing a home masthead ad placement with Pluto TV and Google for brands.
- Keywords: lyft, pluto tv, google cloud, home masthead, ad placement, kia forum, lyft lounge, Adweek
- Source: Adweek — https://adweek.com/commerce/lyft-is-testing-a-prominent-new-ad-placement
- Author: Mitchell Parton
- Published: 2026-11-13T21:18:55+00:00
- Read time: 1 min
- Topics: lyft, pluto tv, google cloud, home masthead, ad placement, kia forum, lyft lounge
## New Ad Placement Test
Lyft is testing a home masthead ad unit for brands to appear before ride bookings.
## Pluto TV Partnership
Pluto TV partners with Lyft for home masthead ads as part of its Escape to Pluto TV campaign.
## Google Cloud Ads
Google Cloud appears in Lyft's new home masthead ad placement with Gemini for Business.
## Lyft Lounge Event
Pluto TV sponsors Lyft Lounge at Kia Forum in Inglewood, Calif. on Nov 18 and Dec 4.
## Key takeaway

Lyft is testing a home masthead ad placement with Pluto TV and Google for brands.