# MacBook Ultra rumors: OLED display, pricing, release date

> Apple's next MacBook with OLED touchscreen expected this fall.
- Title: MacBook Ultra rumors: OLED display, pricing, release date
- Summary: Apple's next MacBook with OLED touchscreen expected this fall. Apple plans to release an OLED touchscreen MacBook Pro in late 2026, priced around $2,999 for…
- Keywords: apple, macbook pro, oled display, pricing, release date, m6 chip, macbook ultra, touchscreen, technology, culture, MacBook, Ultra
- Source: Mashable — https://mashable.com/tech/apple-macbook-pro-ultra-oled-touchscreen-latest-rumors
- Author: Haley Henschel
- Published: 2026-10-09T16:07:54+00:00
- Read time: 1 min
- Topics: apple, macbook pro, oled display, pricing, release date, m6 chip, macbook ultra, touchscreen, technology, culture
## New MacBook Pro update expected
An updated MacBook Pro with the M6 chip is expected to arrive this fall.
## OLED touchscreen MacBook rumored
Rumor has it another mysterious new mac is in the pipeline with an oled touchscreen.
## Mark Gurman's timeline
Bloomberg managing editor mark gurman originally reported the oled touchscreen macbook would arrive between end of 2026 and early 2027.
## Gurman's latest timeline
Gurman now expects the oled touchscreen macbook to launch on or around tuesday oct 27.
## New devices expected
Gurman thinks the oled touchscreen macbook will be joined by an m6 macbook pro, m6 imac, and updated ipad mini with oled.
## Target audience
All new devices will be geared toward creative professionals who work in video production, photo editing and music production.
## Price comparison
The existing macbook pro with m5 pro chip starts at $2,499 for 14-inch and $2,999 for 16-inch size.
## Estimated price
A 14-inch oled touchscreen macbook may start around $2,999 given the ipad pros price increase trend.
## Why it's significant
Apple has never equipped its macbooks with oled panels or touch capabilities before.
## Historical context
The macbook pro with touch bar was the closest thing we've had to a touch-enabled macbook.
## Key takeaway

Apple plans to release an OLED touchscreen MacBook Pro in late 2026, priced around $2,999 for the 14-inch model.