# MADD Canada Honours Bangladeshi Parents in Project Red Ribbon

> MADD Canada celebrates Suparna and Suranjan Das, Bangladeshi community pillars killed in 2022 alcohol crash, with 39th annual sober driving campaign.
- Title: MADD Canada Honours Bangladeshi Parents in Project Red Ribbon
- Summary: MADD Canada celebrates Suparna and Suranjan Das, Bangladeshi community pillars killed in 2022 alcohol crash, with 39th annual sober driving campaign. MADD…
- Keywords: madd canada, project red ribbon, suparna das, suranjan das, bangladeshi community, sober driving, alcohol crash, 2022, money, business, MADD, Canada
- Source: Financialpost — https://financialpost.com/globe-newswire/media-advisory-madd-canadas-project-red-ribbon-to-honour-two-pillars-of-the-bangladeshi-community
- Read time: 1 min
- Topics: madd canada, project red ribbon, suparna das, suranjan das, bangladeshi community, sober driving, alcohol crash, 2022, money, business
## Project Red Ribbon Launch
MADD Canada’s Project Red Ribbon returns for its 39th year to promote sober driving during holiday season.
## Honoured Individuals
Suparna and Suranjan Das, beloved parents and grandparents, were killed in an alcohol-related crash on August 5, 2022.
## Bengali Language Support
Campaign materials will now include Bengali alongside English and French for wider community reach.
## National Launch Event
Media are invited to attend the national campaign launch on October 29, 2026, in Vancouver.
## Sponsorship Details
Uber, KAG Canada, and Diageo are official sponsors supporting the campaign’s sober driving initiatives.
## Campaign Timeline
Red ribbons and car decals will be distributed from November 1, 2026, to January 4, 2027.
## Key takeaway

MADD Canada honors Bangladeshi parents Suparna and Suranjan Das who died in an alcohol-related crash in 2022 with its 39th Project Red Ribbon campaign.