# Maria Rivera named CEO of The Salty

> Maria Rivera, former Krispy Kreme U.S. President, becomes CEO of The Salty doughnut chain.
- Title: Maria Rivera named CEO of The Salty · Nation's Restaurant News
- Summary: Maria Rivera, former Krispy Kreme U.S. President, becomes CEO of The Salty doughnut chain.
- Keywords: maria rivera, the salty, doughnut, ceo, krispy kreme, smalls sliders, starbird, rc hospitality group, amanda pizarro, andy rodriquez, brioche doughnuts, white chocolate tres leches
- Source: Nation's Restaurant News — https://nrn.com/emerging-chains/maria-rivera-named-ceo-of-doughnut-concept-the-salty
- Read time: 1 min
- Topics: maria rivera, the salty, doughnut, ceo, krispy kreme, smalls sliders, starbird, rc hospitality group, amanda pizarro, andy rodriquez, brioche doughnuts, white chocolate tres leches
## New CEO for The Salty
The Salty has named Maria Rivera to the role of CEO.
## Rivera's background
Rivera is the former U.S. President of Krispy Kreme and CEO of Smalls Sliders.
## The Salty's growth
The Salty has 22 units in seven states and the District of Columbia.
## Founders' roles
Amanda Pizarro is chief brand officer and Andy Rodriguez is on the board.
## Rivera's return to doughnuts
Rivera has been working with The Salty since spring after meeting founders at CREATE conference.
## Rivera's goals
Rivera plans to focus on operational discipline while preserving The Salty's craftsmanship.
## The Salty's products
The Salty makes brioche doughnuts with flavors like White Chocolate Tres Leches.
## Rivera's vision
Rivera aims to build a team that drives The Salty's cult following without founders.
## Rivera's quote
We don’t sell doughnuts. We sell a doughnut pastry.

> We don’t sell doughnuts. We sell a doughnut pastry
## Key takeaway

Maria Rivera, former Krispy Kreme U.S. President, leads The Salty's growth after 22 units across seven states and DC.